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Marketing — Why Snackable Content Is Really Junk Content
It should be banned before we all get braindead
When I asked my digital-marketing friend what were her thoughts on one of my Facebook pages, she said:
Your posts are way too long; you must make them snackable.
I loathed the word immediately. My brain and stomach hurt just at the sound of it.
‘Snackable content’ is constructed as a marketing analogy to snack food. Jay Fuchs defines it as a:
straightforward, short-form, easily digestible content that lends itself to being passively consumed and shared on social media.
In this quote above, the word content appears contradictory to every other. I don’t think content is straightforward and easily digestible, and it should certainly not “lend itself to being passively consumed.” In any case, not the content I want to see and not the content I want my children and people I care for to see.
It sounds more junk content than snackable to me.
You could argue that content doesn’t have to be complicated and long, quoting the 17th-century French poet Boileau: “Whatever we conceive well we express clearly, and words flow…
