Facebook dating was launched in September 2019. Given the size of its Wikipedia article, we can safely infer that nobody’s using it. Why is that? It’s Mark’s little dirty secret.
But, don’t worry, we have the info (as an exclusive and as a fake, as always). Deep in his heart, Mark’s favorite is Tinder; because it’s “more than a dating app, it’s a cultural movement.”
And, today, Mark agreed to share his best tips on winning at Tinder (all the quotes are taken from this source).
“The success of Facebook is really all about the team that we’ve built.”
Winning at Tinder is a team’s work. At least one of your friends must be into photography. That’s the one you should ask for help when selecting your profile pictures. They might even be able to photoshop them.
No worries, no one looks like their pictures on Tinder.
When it comes to the profile description, ask your blogger friend, they should know everything needed about online marketing and search engine optimization.
And when it comes to saving your ass from a disastrous date, any of your friends with access to a phone will do.
“You make sure that every person you add to your company is really great.”
That’s right, swipe left, don’t just match with everybody, don’t lower your standards. Be picky, be choosy, we all are. Swiping everybody right is asking for trouble. Imagine all the bad one-liners you would be receiving then… You don’t want that.
It’s also about staying strong when you can. If you swipe right on that so-so profile, you might accept a date later on when feeling down. Believe Mark! You don’t want to go on a date with a so-so profile any more than you want to hire a so-so candidate.
“Find that thing you are super passionate about.”
And super like it!
“Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.”
Don’t do overtime on Tinder; go on dates! Swipe fast, maybe you’ll regret this left swipe, but that’s ok. Plenty of more profiles coming up.
Send icebreakers as soon as you match. Most of the time, people are waiting too long for the first message or aren’t sending any. Be different; send a non-generic, profile-specific first message; without overthinking it.
Some will be taken the wrong way; there will be some misunderstanding, that’s all right. The important is to generate traffic; that’s how the marketing funnel work.
“I think it’s probably best to postpone meeting until we have more to discuss.”
Two powerful lessons here. If there’s no flow in the messages exchange, don’t go for a meet-up nor a date. By the way, trying phone filtering isn’t a bad idea. If you’ve got nothing to say over the phone, don’t expect to have more interactions live.
More importantly, later on, if things don’t seem to be working out the good way, don’t hesitate to take a rain check. Postpone the next meeting, till the end of times, for example.
“I don’t really think we should do this.”
Know your worth! When, in 2006, Yahoo came in with a billion-dollar offer for Facebook, Mark turned them down:
I was like, “I don’t really think we should do this.” And everyone was like “What?”
Sounds unbelievable, right? And yet, look where Facebook is now. It’s worth almost 400 times more! And look where Yahoo is… Mark knew his company was worth much more, not to mention the fun he got from developing it forward.
Whether you receive a super like, or your friends love your new match, be like Mark! Know your worth, and pass on the offer if your instincts tell you to.